unwash-our-story

The New Clean®

Traditional shampoo was originally developed to care for and cleanse hair that was heavily styled and plagued by build-up. This practice has become outdated and is too harsh for today’s carefree, fuss-free hairstyles. Women are going longer between shampoos for fear of losing color and damaging hair. As the attitudes and need for conventional haircare has changed – so have the products.

Welcome Unwash®, a new movement in haircare and the first Professional Co-Washing System. Unwash challenges conventional wisdom and the harsh cycle of traditional shampoo, condition, repeat.

So Why
UNWASH?

smoothes

Simplified Hair Care

A collective, interchangeable and gentle approach to hair.

natural

No Sulfate Detergents

No sulfate detergents or parabens so hair isn’t stripped of natural oils.

moisturizing

Gentle Cleansing

Cationic Cleansers act like magnets to remove daily dirt without disrupting the cuticle.

protects

Reduces Dry Time

The Emulsion Co-Wash Method doesn’t disrupt cuticle so hair does not absorb excess moisture.

healthy

Healthier Hair

Ingredients that nourish, condition and protect hair for improved manageability.

all-hair

Safe For All

Safe for color-treated hair and great for all hair types, but ideal for hair with natural texture or curl.

Seen In

refinery-29
martha-stewart
allure
new-beauty
la-times
modern-salon
total-beauty