Los Angeles, CA

Mon-Fri, 9am-5pm

No Water. No Time. No Problem.

They're finally here. Life is short, so use a dry cleanser that does your hair justice. 

SHOP NEW DRY CLEANSERS

The New Dry Cleanser for Curls

Redefine your curls, and keep your hair feeling extra fresh in between wash days. 

second day perfection

Rethink Clean.

No annoying white residue. 
Yes to shinier, bouncier hair. 
Yes to feeling like this is a waterless cleanser that's made just for your and your curls. 

We promise, there's nothing dry about this dry cleanser.

SHOP NOW

Featured In

Rethink Your Routine.

Discover all the new ways to give your hair
exactly what it's always needed. 

SHOP NEW ARRIVALS

Every day is a good hair day.

All you need to do is ditch the shampoo. 

Rethink clean the Unwash way, and see how easy it can be to have the beautiful, glossy, second-day hair you deserve. 

SHOP CORE COLLECTION

Out with the old, in with the New Clean.

We do things differently and don't abide by the normal rules of hair care.

The Unwash way is about minimizing exposure to soap and holding onto moisture, color, natural oils, and all the things that make hair smoothe, shiny, healhty, frizz freee, and gorgeous. 

What's all the buzz about?